I share fashion, favourite finds and experiences that make life feel a little more fabulous. My content is for women over 40 who love discovering what to wear, where to go and which things are worth making room for in their lives.

For brands, that means thoughtful content with a personal perspective. From trying on a collection to taking my audience behind the scenes, I bring products and experiences into real life, helping women picture how they could work for them.

Personal style. A business mind.

As the founder of IMS Property Group and an award-winning entrepreneur, I understand the work that goes into building a brand—and the importance of choosing the right person to represent it.

I bring that same care to my partnerships, combining an eye for style with an understanding of your brief, your customer and what you want to achieve.

The best collaborations begin with a natural fit. I choose brands I’m excited to wear, use or experience myself, so the content feels true to me and relevant to the women watching.

How we can work together

Fashion, beauty and lifestyle partnerships Outfit styling, try-ons, reels and stories that introduce your products with personality and useful detail.

Content for your brand Photography and video for your own channels, shaped around your brief while keeping the warmth of a personal recommendation.

Travel, events and experiences A personal look at the places and moments my audience would love to discover, from boutique visits and launches to hotels and days away.

Ongoing collaborations

Partnerships that give me time to get to know your brand and share it naturally across different occasions and seasons.

Speaking and media

Conversations about business, confidence, personal style and building a new chapter in midlife.

Have something in mind?

I’d love to hear about your brand and what you’re planning. Share a little about the opportunity, your timings and what you’d like us to achieve together.

For my latest audience insights, content examples and partnership options, please request my media kit using the form below.